To give you a clear idea of the differences between click-through rate and conversion rate, let’s use an example: While a high CTR indicates that you’re getting it right, and whatever you’re doing could be scaled and applied to your other content or integrated into future marketing efforts. A low CTR indicates that your marketing isn’t targeting the correct audience, or it isn’t engaging or persuasive enough. The action could be purchasing a product, downloading an e-book, signing up for a newsletter, or clicking on a call-to-action (CTA).ĬTR gives you a good read on what is working and what isn’t. It is calculated by dividing the number of conversions by the total number of visitors: conversions ÷ visitors. What Is Conversion Rate?Ĭonversion rate is the percentage of visitors who take a specific action on your site compared to the number of visitors who visit your site and leave. This will lead Google to rank your competitors’ content over your own and affect your site’s traffic. In the context of the SERPs, a bad click-through rate can lead to a low impression-to-click ratio and negatively affect your rankings.įor example, if the same keyword phrase is showing up on several websites, but your website’s content has a bad click-through rate, Google will determine that the content on your page doesn’t meet user intention or the content on the page isn’t good quality. A good CTR is important because it helps determine the quality of the link, ad, or email that leads to your site. What Is Click-Through Rate?Ĭlick-through rate (CTR) is defined as the number of times a visitor clicked on a link or advertisement divided by the total number of visitors to the site: clicks ÷ impressions. Once you understand the basics of these two metrics, you'll be able to see how they relate to each other, what influences them, and what you can do to improve them. The first step to improvement is understanding the difference between your conversion rate and your click-through rate. ![]() As an online store owner, you’re always going to be on the lookout for ways to improve your sales.
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